Tea Aroma Explosion: Why It’s Trending Again？

Recently, Tea Aroma Explosion seems to have suddenly hit the jackpot, becoming a hot category once again. Over the weekend, I gathered with friends and witnessed a Tea Aroma Explosion Bead Battle.

The participants were Taishan (Jasmine Aroma), Liqun (Jiangnan Aroma), Huangshan (Hui Shang New Concept Slim), and Zhongnanhai (Cool and Refreshing Style). According to the tasters, while all four cigarettes have a tea-scented flavor, their tastes are quite different…

Taishan (Jasmine Fragrance) has a tea-scented aroma throughout, not the kind of artificial fragrance, but a sophisticated and elegant scent; however, once lit, the tea aroma is not as prominent. I particularly appreciate its packaging, which is fresh and elegant.

Liqun (Jiangnan Yün) features osmanthus Longjing tea aroma. Popping the capsule is quite surprising, with the floral aroma overpowering the tea aroma, offering an excellent smoking experience.

Zhongnanhai (Cool and Refreshing Style) lacks a capsule, but its tea flavor is strong, leaving a minty aftertaste upon exhaling. Overall, the tea aroma is overshadowed by the minty scent, which is incredibly aromatic… perhaps more appealing to younger women.

Huangshan (Hui Shang New Concept Slim), with added Keemun black tea, but after squeezing the bursting bead, the stone orchid flavor is still prominent, with a smooth and non-irritating taste upon entry.

It is unclear whether it is due to the recent launch of “Jin Shang Slim” by Kuanzhai, but tea-scented bursting beads have gained significant popularity recently, with several high-quality products in the industry also incorporating this feature.

In addition to the above common ones, there is Tianzi (Qianli Jiangshan Slim), which extracts natural tea aroma ingredients from tea flowers and leaves in the Wuling Mountain Ecological Zone and incorporates them into the cigarette filter; “Jin Zhan Zhongzhi” pursues the authenticity of tea and the purity of tobacco in perfect harmony; Huangshan (Hui Shang Xin Shi Jie Fine Branch) enhances aroma and flavor with black tea aroma capsules; and Taishan (Ru Feng Fine Branch), a seasoned veteran in tea aroma…

Taishan, which originated in “tea sweet aroma,” has already completed the conversion and application of technology to extract tobacco capsules from nearly all types of tea, including green tea, black tea, oolong tea, white tea, yellow tea, and black tea.

Qingqing believes that the growing popularity of tea-scented tobacco capsules may stem from the fact that tea embodies the elegance of the Chinese people.

In the current era of the revival of Chinese trends, the rise of Chinese-style aesthetics, and the emergence of a great nation, the fusion of tea and tobacco, much like the historical practice of “infusing alcohol into tobacco,” holds significant historical and cultural value—a source of pride for every Chinese person who enjoys it.

It is more about cultural identity, as the saying goes, “We are not disrupting tradition, but seeking a more elegant answer within tradition.” The fusion of tobacco and tea is a microcosm of the “new Chinese lifestyle”—combining the ritualistic elegance of “burning incense and savoring tea” with the convenience of “instant gratification.” Just as “Tianzi” uses famous paintings to carry culture, and “Kuan Zhai” uses regional characteristics to evoke nostalgia, tea-scented bursting beads are creating a new consumption scenario: busy urban dwellers can crush a bursting bead to find a moment of poetry amidst the hustle and bustle of daily life.

Meanwhile, the vibrant new tea market, with Xiaoguan Tea’s “Masterpiece” craftsmanship and Heytea’s youthful expression, all suggest that tradition needs renewal, and classics can also be trendy.

So let’s look forward to more innovations from various companies in the tea-infused capsule category. On one hand, the innovative combination of tea extracts and filter materials still holds immense potential; on the other hand, the fusion of tobacco and tea is redefining the “Chinese flavor”—it is not only a delight for the taste buds but also a carrier of cultural confidence.

Moreover, reducing harm while enhancing benefits is the new opportunity that many companies are now targeting. Environmentally friendly cigarettes are becoming more prevalent, and categories like tea, which have beneficial effects, still hold promising prospects. In this field, those who can meticulously craft every nuance of aroma and innovate to meet every expectation will rise to the top of the wave.

After all, the cigarette in the consumer’s hand is no longer just a cigarette.

Translated with DeepL.com (free version)

Author: 609296696@proton.me